Wednesday, February 13, 2008

IPO Advisers help IPO Planning

The more you understand about any subject, the more interesting it becomes. As you read this article you'll find that the subject of IPO Advisers is certainly no exception.

Most of this information comes straight from the IPO Advisers pros. Careful reading to the end virtually guarantees that you'll know what they know.

Over the centuries a number of companies have came forth as giant organizations after starting their operations as small enterprises. The need for a company to survive and grow induces it to make several decisions. One of them is definitely that whether or not the company will go to the public. In other words whether the company will consider to offer its shares to the public to generate substantial amount of funds. To enter the primary market, initial public offering is made where the shares of the company are offered to the public for the first time and there after the trading of the company's shares take place in the secondary market (commonly known as the stock market). The role of the IPO advisers is quite crucial in the point of view of the firm venturing in the primary market.
The roles played by the IPO advisers are of immense importance as they give a detailed SWOT analysis of the company and thus help them before they go to the public. The strength of the company is decided on various factors, like: the strategies implemented by the company to get hold of significant portion of market shares, the research and developmental activities, the unique selling propositions of the firm, corporate culture maintained in the company. The weakness of the company is decided on the factors that might hamper the growth of the company, be it saturation stage of any product or service, technological weaknesses, weak distribution network etc. IPO advisors see that what are the external and internal threats that the company might face if it goes for the initial public offering.

The external threats could be from the competitors, the market scenario and various other factors. IPO advisers also give a descriptive analysis about the opportunities that the companies might have after making the offer. There could be more funds for future acquisitions and sufficient liquidity for the management to enhance the growth of the company by going for diversification in the future. IPO advisers also give the companies a clear idea about the revenue generation and profitability expectations by considering all the constraints prevailing in the market.

IPO advisers also helps the company in corporate communication activities and that might include all the promotional campaigns related to the initial public offering. Before appointing an IPO adviser the company usually goes through the presentations of several IPO advisers. The IPO advisers bid for the project and based upon the bids that they have made and studying their analysis, the management of the company finally selects the one they consider that would fit into their requirements. There are numerous IPO advisers prevailing that are considered as the best in the business world, like: HSBC Securities, Citibank, J M Morgan Stanley, DSP Merill Lynch etc. There are even some cases where two or more IPO advisers jointly work in collaborations.

That's how things stand right now. Keep in mind that any subject can change over time, so be sure you keep up with the latest news.

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